Retailers are taking advantage of the giant window spaces of their stores and using them for rear projection screens with the use of PDLC film or smart glass. If you’re not familiar with smart glass, it’s a technology the basically allows glass to be dynamically switched from opaque to clear. In the opaque or frosted state the glass can be used as a screen. And the cool thing is that the dynamic glass makes it possible to turn projection capabilities on or off with the flip of a switch.
Videos can display products and promotions, further engaging customers to all the benefits of their products or services. And now with smart home technologies and apps, all these things can be controlled remotely.
Here’s what Audi did to draw attention to their building and the launch of their A8 luxury car.
Glass Apps provided Nissan with switchable glass for their booth at West Field Mall. It was part of a nation wide commercial blitz ending with a dramatic revealing at the end.
Nissan wanted the best clarity and opacity to make this reveal and rear projection. We were happy everything turned out great.
In this example, a retail store in a mall in the Middle East utilized adhesive smart film and rear projection videos to draw attention to their store and products.